BRANDING

• Conduct a brand audit to assess the current state of the brand and identify areas for improvement.

• Define brand values, mission, and vision to guide all future branding efforts.

• Develop a brand strategy that outlines how the brand will be communicated to target audiences.

• Create a visual identity system including a logo, color palette, typography, and imagery that accurately represents the brand.

• Roll out the new brand to all channels, including the website, social media, advertising, networking and marketing materials.

• Monitor and measure the success of branding efforts and make adjustments as needed.